Growth Experiments
A/B Testing Basics Without Peeking for a Winner
Run an A/B test by randomly assigning a defined eligible unit to a stable control or variant, predefining the primary outcome, guardrails, sample and…
Growth Experiments
A growth experiment is a documented comparison with a decision attached, not a campaign that received an exciting name after launch. Use these pages to plan measurable work without inventing benchmarks, case studies, client claims, or attribution certainty.
Growth Experiments
Cohort Analysis for Beginners: Keep Time Aligned
Build a cohort analysis by grouping a defined entity around a shared starting event, then comparing a separately defined outcome at aligned ages.
Growth Experiments
Content Performance Measurement by Reader Task
Measure content performance from the reader task and decision the page supports.
Growth Experiments
Email Campaign Measurement Beyond Opens
Measure an email campaign from its purpose. Track delivery and suppression signals, treat opens and clicks as imperfect technical indicators, and validate…
Growth Experiments
Funnel Analysis: Find the Stage That Changed
Run funnel analysis by defining the eligible population, observable stages, required order, identity unit, exclusions, and maturation window.
Growth Experiments
Landing Page Experiment Plan From Question to Decision
Plan a landing-page experiment by naming the observed user problem, eligible audience, exact control and variant, expected mechanism, primary outcome,…
Growth Experiments
Marketing Experiment Backlog With Honest Priorities
Build a marketing experiment backlog from standardized proposals that state the observed problem, evidence, audience, treatment, mechanism, primary…
Growth Experiments
Organic vs Paid Traffic: Compare Without Mixing
Compare organic and paid traffic only after defining the reporting system's channel rules, eligible audience, validated outcome, cost scope, attribution…
Growth Experiments
Retention Metrics: Define Return Before Counting
Measure retention by defining the entity, starting event, valuable return or continuing behavior, eligible base, time unit, and method.
Growth Experiments
Write a Marketing Analysis Report That Decides
Write a marketing analysis report around the decision: define scope and method, state the observed finding precisely, show the minimum supporting…